CoachTED: A Client Focused Approach to Coach Training, Education and Development.

Coach education, as we know it, has failed. There is a shortage of quality coaches in all sports and in every nation. Yet, at the same time, governments and sporting organisations are throwing piles of money at sport participation programs in an effort to battle some of society's biggest problems, i.e. obesity and the health problems associated with inactivity. The key to success is to gain, train and retain quality coaches: coaches who know and understand the needs of their "clients" (i.e. athletes and their families) and who as the "front-line" of sport are equipped to deliver a "client focussed approach" to sports participation and performance.